When starting the ICG Client Lounge website, there was a basic understanding of the types of content we wanted to share, and an objective; a gated digital hub of curated, exclusive ICG investor content, insight, and strategy information which acts both as a premium knowledge centre and a gateway to more detailed, complex-heavy data centers.
How this site was going to be displayed, how a user would log in, navigate, and search this info, and how a user would interact with large amounts of data and filtering was something that had to be completely thought through.
To tackle the complexities of the content, we used an OOUX strategy to start parsing out the different types of content and data we would need to organize throughout the site. This helped us optimize the homepage and unique strategy pages to display this data in an easy-to-read format.
By thinking through the stages a user would go through as they interact with more detailed content, we were able to set up the navigation and wayfinding throughout the site to be intuitive.
My role on this site included:
Competitive Research
User Research
Sitemaps
Content Outlines and wireframes
User Interface
GM needed a design and UX overhaul of their merchandise and accessories e-commerce site. I was brought in to help restructure the site, re-imagine the navigation in a much more user-friendly way, and make the site easy to search and browse.
Using many of the e-commerce best practices users have come to expect on a modern catalog, we created a modern experience and interface. Some of the top features included a dynamic mega-menu, universal site search, streamlined product page, and filterable resources page.
My role on this site included:
Competitive Research
Wireframes
User Interface
SportsBiz was looking for a UX review and redesign of their Valuation Assessment screens. They wanted to add some custom metrics that would give each valuation a score, and make these pages easier to browse for quick takeaways on performance of advertisement campaigns.
After reviewing the content, I formed 5 key takeaways to improve the experience for users.
- Clarify the Navigation
- Reducing Clicks to Information
- Simplify Background Contrast
- Add Data Visualization
- Add Value Ranking
My Assessment: While the simplicity of the original layouts is nice, it’s creating a lot of additional clicks for the user to see any additional information. To see the dollar value, impressions, duration and DeepScore of all 5 categories, it would require around 20 clicks. I recommend creating a page for each category that still maintains proper hierarchy and includes all the relevant information. This reduces the number of clicks to 4 to view the same amount of information. Also, showing dollar value, impressions, duration and DeepScore on one screen adds more meaning and context to the value being show.
Exxon Mobil wanted to consolidate a stand-alone newsroom into their corporate site. They needed strategy on where it would fit into the existing site and how it might be treated and organized.
We took the opportunity to not only show them what an integration could look like, but how their homepage could be transformed to become a dynamic content hub for their business.
My role on this site included:
Competitive Research
Wireframes
User Interface
Toyota wanted to upgrade their pressroom website accessibility standards to meet WCAG AAA qualifications. In addition to managing and performing this audit, we took the opportunity to optimize some key pages that were performing poorly, difficult to navigate, or not breaking down on mobile well.
We designed a new homepage layout that introduced more site interlinking, allowing this key page to be an additional navigation resource for uses browsing news content.
We created new image treatments so text is most readable, and updated the digital brand guides to match the accessible color contrast standards.
My role on this site included:
Lead UX Designer
Competitive Research
Accessibility Audit
Wireframes
User Interface Design
Ryan Turf was in need of a brand refresh and a modern user experience for their high end lawn maintenance equipment. We presented a simple but elegant interface to focus on the products and their features.
My role on this site included:
User Research
Sitemap
Information Architecture
Wireframes
User interface
Branding
Art Direction
This refresh included an updated sitemap and page organization. The layout included a streamlined call to action module on every page to help users engage with the product at their interest level. Interlinking was increased throughout the site to provide next steps for users on product and category pages.
Visit the site
Pitcherlist, a fantasy baseball and analytics hub, was looking to build out their player pages and wanted to create a data-heavy but easy-to-use reference guide for every player in the league.
My role on this site included:
Wireframes
User interface
Iconography
Art Direction
I helped build out the page structure and introduced new standards to simplify the tables and data interface to create a sleek and modern way to view baseball statistics.
With 2020 tradeshows canceled in droves, John Deere was looking to showcase their new products virtually and capture an audience even larger than the usual showroom floor.
I helped brand the event with a logo and badge and laid out the ux and ui of the virtual product pavilion.
My role on this site included:
User Research
Content Outline
Wireframes
User interface
Branding
3D Product Renders - Jon Striegel
Development - Rory Lorbach
Art Direction - Rachel Bertsch
Stemco, a leader in truck components, needed a re-design of their site to enhance the user experience of browsing their products. We helped build out easy to use product pages and navigation with a modern interface.
