GM needed a design and UX overhaul of their merchandise and accessories e-commerce site. I was brought in to help restructure the site, re-imagine the navigation in a much more user-friendly way, and make the site easy to search and browse.
Using many of the e-commerce best practices users have come to expect on a modern catalog, we created a modern experience and interface. Some of the top features included a dynamic mega-menu, universal site search, streamlined product page, and filterable resources page.
My role on this site included:
Competitive Research
Wireframes
User Interface