When starting the ICG Client Lounge website, there was a basic understanding of the types of content we wanted to share, and an objective; a gated digital hub of curated, exclusive ICG investor content, insight, and strategy information which acts both as a premium knowledge centre and a gateway to more detailed, complex-heavy data centers.
How this site was going to be displayed, how a user would log in, navigate, and search this info, and how a user would interact with large amounts of data and filtering was something that had to be completely thought through.
To tackle the complexities of the content, we used an OOUX strategy to start parsing out the different types of content and data we would need to organize throughout the site. This helped us optimize the homepage and unique strategy pages to display this data in an easy-to-read format.
By thinking through the stages a user would go through as they interact with more detailed content, we were able to set up the navigation and wayfinding throughout the site to be intuitive.
My role on this site included:
Competitive Research
User Research
Sitemaps
Content Outlines and wireframes
User Interface