With 2020 tradeshows canceled in droves, John Deere was looking to showcase their new products virtually and capture an audience even larger than the usual showroom floor.
I helped brand the event with a logo and badge and laid out the ux and ui of the virtual product pavilion.
My role on this site included:
User Research
Content Outline
Wireframes
User interface
Branding
3D Product Renders - Jon Striegel
Development - Rory Lorbach
Art Direction - Rachel Bertsch