Ryan Turf was in need of a brand refresh and a modern user experience for their high end lawn maintenance equipment. We presented a simple but elegant interface to focus on the products and their features.
My role on this site included:
User Research
Sitemap
Information Architecture
Wireframes
User interface
Branding
Art Direction
This refresh included an updated sitemap and page organization. The layout included a streamlined call to action module on every page to help users engage with the product at their interest level. Interlinking was increased throughout the site to provide next steps for users on product and category pages.
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