Toyota wanted to upgrade their pressroom website accessibility standards to meet WCAG AAA qualifications. In addition to managing and performing this audit, we took the opportunity to optimize some key pages that were performing poorly, difficult to navigate, or not breaking down on mobile well.
We designed a new homepage layout that introduced more site interlinking, allowing this key page to be an additional navigation resource for uses browsing news content.
We created new image treatments so text is most readable, and updated the digital brand guides to match the accessible color contrast standards.
My role on this site included:
Lead UX Designer
Competitive Research
Accessibility Audit
Wireframes
User Interface Design